Choosing the color or colors on your political campaign sign will make a big difference in whether the sign makes an impact with voters or not, but it’s also important to choose a color that your printer will appreciate too! The two most common color coding systems that you will encounter on the campaign trail [...]

GOTV to Win welcomes this guest post. Leaflet distribution for election campaigns Leaflets can be an extremely powerful and targeted way of advertising a product, service or even a person to their readers. The trick is to give the right information and to do your research before you distribute them. There are many different forms [...]

There is something satisfying about putting red, white, and blue on your campaign yard signs. As a candidate, you’re a patriot and you want voters to know it. I recommend, then, taking a step back and seeing how these colors work based on the factors of a good campaign sign color choice. The most important [...]

I’ m excited to announce the winner of the campaign sign design sweepstakes. Congratulations to Brian Hetrick! Thank you to the dozens of people who participated in the sweepstakes! If you signed up for our mailing list and to receive the 3 Pillar of Political Campaign ecourse, I trust that you are getting value from [...]

Running in an open seat, has its own challenges. For campaign signs, it’s important to keep in mind that all candidates will have low name recognition, so campaign yard signs and other tactics to increase candidate name identification are doubly important. Video Notes First, does the outgoing elected official have a good reputation? If the [...]

Some campaigns don’t need many sign or any at all but there are also campaigns that benefit from what campaign yard signs do well: Increase candidate name recognition: Political scientist Mel Kahn has shown that yard signs do increase a voter’s ability to recognize the name of a political candidate. If the candidate grew up [...]

My opponent has made his yard signs so they look almost exactly like mine. Same colors, same style of type. Only the name is different. Should I make an issue out of this? This could be a benefit for you. Chances are all of these signs are going to be lost in the shuffle now. [...]

In the story of Goldilocks and the Three Bears, she finds three bowls of porrage. One of them was too hot, the other was too cold, whille the last one was just right. The morale of the story is moderation. Campaign lawn signs, however, are much different. Instead of looking for find middle ground, political [...]

One way to think about the media is as a mediator between your political campaign and voters. When the media is involved, instead of the communications cycle looking like this: * Candidate conveys message to voters * Voter responds * Candidate responds * Etc The message looks more like this: * Candidate conveys a message [...]

This is a guest post from www.onlinecandidate.com Campaign yard signs are an important element in local campaigning. Over time, a single campaign sign can be seen by hundreds or even thousands of people. Multiply that effect by the total number of yard signs promoting a campaign, and you have a powerful way to build candidate [...]