I’ve been talking about how besting the other candidates with the number of political lawn signs placed on private property will get in the newspaper. Here is a real life example:
In this case, with the mayoral election eight weeks away, I learned two things. First, if yard signs matter, this election is a huge yawner. I drove the mosh pit of Dallas city politics, where people actually vote and elections are decided â?? Belt Line south to Northwest Highway, and the Richardson city line to just west of the tollway. Most of the neighborhoods didnâ??t have any yard signs, and those I did see had one or two a block, tops. Yes, it wasnâ??t a scientific survey, but if those people arenâ??t interested, will anyone be?
Second, I saw Rawlings yard signs. I saw Kunkle yard signs. I saw Pray to Save America yard signs. I saw yard signs for high school athletics. But I didnâ??t see one Ron Natinsky yard sign. Zip. Zero. Zilch. Assuming Natinsky is doing yard signs (and his web site says he is), this must mean something. But I have no idea what that it is. Itâ??s just too surreal to make any sense of.
“Zip. Zero. Zilch” = ouch! Â You can avoid the bad press that Ron Natinsky experienced and get some of the great press that some other candidates received by investing in some yard signs for supporters.
There is another lesson here as well. Â If you are going to publicly declare that you are distributing yard signs, consider adding some context on your website. Â Your campaign might decide that only dedicated volunteers will get yard signs. Â If that’s the case, explain your policy on the website to reduce calls from casual supporters who want yard signs and in this case, the reporter would have been more forgiving if it was clear that only a select group of people will be getting campaign yard signs.