Welcome to another podcast for Campaign Trail Yard Signs. Thanks I really appreciate you listening. If you got to listen to couple of the other podcasts I keep them short and I keep them sweet. I know particularly if you are in the heat of the campaign season you don’t have hours and hours to listen to every in depth detail about outdoor signage and how you are going to distribute it and all those other type of things. Just like the actual blog posts we are going to keep them short and simple. If you are looking for some more sophisticated, more in depth content, I recommend that you take a look at the really big, in depth articles on designing yard signs, how to distribute yard signs. Those articles are right on the homepage and you can click on them here.
We’re focusing on quick little blurbs on our podcast and our on blog. Today’s podcast is about breaking yard sign design rules.
Basically, for 99% of you. You should be putting two pieces of information on your yard sign, the name of the candidate, preferably only the surname, and the office the candidate is looking for. Whether that’s borough council, in fact you could probably knock off borough and put council. So it would like “Smith – Council” or “Smith – Mayor.” Just two pieces of information.
Based upon technology and based upon your district, there are two pieces of information that you can put on your yard sign that is worthwhile. The technology piece is something called a QR code. A QR code is basically a square looking, scannable, feature on your yard sign. It’s different than your regular scanner in the supermarket and that sort of thing. What this is really useful for is that most people who have a smartphone; like the Android phones, the Windows 7 phone, or the iPhone 4; have a barcode scanner on the phone that they can scan this QR code. It will take them to a website on their mobile device.
Where this is really powerful for you, is you can set up a link that goes to a landing page or maybe even just your homepage but preferably to a landing page that says thank for scanning the QR code on my yard sign, do you want more information about the campaign, do you want to sign up to volunteer? Are you expressing that you, yourself are a supporter? So you can tip them off, “do you support so and so for such and such election, click on this QR code.” They do that then they can fill out that information so that your campaign now knows that whoever that voter is now supporting the candidate, has expressed their support, you can take them off your direct mail list, you can take them off everything aside from GOTV.
You might want to contact them about a yard sign. Maybe that’s your ask on the QR code. “Want a yard sign, scan the QR code.” Now you know that that person is on board.
So that’s one piece of information that you can consider putting on. You have got know your district though. Is this a district that has adopted cell phone technology or not? If it has, there is a possibility here to do something innovative with your yard sign and perhaps get a few more people on board, distribute more yard signs, with your outdoor signage.
The other piece is your party affiliation. What is interesting about this is for the most part it is superfluous. In a competitive district where there are as many Republicans as Democrats, you don’t necessarily want to be particularly forthcoming about your political party or if you are in the minority party of the district especially.
But if you are in the far majority, let’s say you in a 80:20 Democratic district, you want to put on there that you are a Democrat. Because in the fall election, most voters are going to go by that and see that he’s a Democrat and I’m a Democrat, that’s who I’m going to vote for.
And that’s also really powerful in a primary campaign because a good portion of your voters are going to be partisan. That’s going to be the case in open primaries as well so long as there isn’t a huge shift of people to vote for a particular candidate who might have independent leanings but is running on a certain ballot. In a primary situation where you expect conservative voters to come out on the Republican side and Liberal voters to come out on the Democratic side, you might be able to differentiate yourself slightly from the other candidates who aren’t willing to put their party affiliation on their yard sign.
Use that as an opportunity to say hey, look, I’m going to stand up for my principles, my party. That could be putting the elephant up, that could be putting the donkey up, or that could be saying Democrat or Republican using text as well. There is an opportunity there to be a true blue Democrat or died in the wool Republican. In the fall election, if you have a strong margin on your political party that is a great opportunity there as well.
This has been another Campaign Trail Yard Signs podcast. Thanks for much for tuning in. If you have any questions you can always hit contact and reach me by phone, email, or otherwise. Thanks again. Buh-bye!