I’ve covered a ton of yard signs strategies that you can use in your campaign. Here are five of my favorite:
- Print yard signs early. The principle benefit of political signs for your campaign is to increase you name recognition. The time that candidates need to increase their name ID is early in the campaign so that they can move onto persuasion and get out the vote efforts.
- Yard sign blitzes work. A yard sign blitz is a strategy where your campaign puts a lot of lawn signs out in a small area in a short amount of time. The big change in the landscape of the neighborhood will get voters’ attention!
- Use “smart” yard signs. If you haven’t heard of QR codes, they are a two-dimensional bar code that smartphones can scan. Once scanned, the QR code can send a voter to your website, sign themselves up for your mailing list, declare their support for you online, or any other number of actions. If you’re running in a tech-savvy district, putting a QR code on your campaign sign, will help you engage with your voters.
- Are you an incumbent running for reelection? Use the power of incumbency to get your yard signs out fast and in great locations. Simply, drop off your yard signs at local businesses, other elected officials, and other prominent figures in the community that would be interested in showing their support for an incumbent elected official.
- If you’re running in an open seat, think about mimicking the prior elected official’s yard signs. If the past elected official was popular in the district, it can’t hurt to try to associate yourself with the former elected official in any way you can including by designing similarly styled and sized political yard signs.
The first two tactics are tried and true. The best time to order yard signs is early. Also, campaigns have used yard sign blitzes successfully since candidates started using signs in the first place. The last three depend upon the nature of your election. Are you in a tech-savvy, urban district? If so, QR codes are a good option. Of course, if you’re a challenger, the last two tactics don’t apply to you but incumbents and candidates running in open seats can use them to add a little extra something to their sign strategy.