During election season and at polling places on Election Day, there are a lot of signs each trying to get the attention of voters. One of the ways that a sign can stand out from the crowd is by choosing the best colors for campaign signs.
The most important factors to consider are:
- Amount of contrast
- Unique color choices
- Branding across the campaign
Contrast is important in two respects. First and most important, is that colors you choose should make the words on the sign as easily readable as possible. If you are ordering one color signs, consider using a dark color that will contrast with the white background. Great two color sign options are: black and yellow, black and orange, brown and yellow, blue and yellow, and others.
In addition to contrast on the sign, think about the district in which you are running. Will you be posting signs on green grass with green woods as a backdrop? Are you a coastal community with lots of blues or an arid area with lots of tans and browns? In addition to contrasting the colors of the sign itself you will want to make sure that sign doesn’t blend in with its surroundings.
You’ll notice the two color choices that I recommended earlier didn’t include red, white, and blue. To make a long story short, I understand why you would want to use patriotic colors but red, white, and blue will blend in with all of the other patriotic colored signs. Consider using unusual colors such as brown, purple, and orange. These underused colors will help make your political sign stand out from the crowd.
Finally and least important, is to consider how the sign works with other components of the campaign. If possible, use fonts, colors, logos, and other shapes that correspond to the campaign website, direct mail, and other ways that you use to communicate with voters.
Best Colors for Campaign Signs
To make a long story short, the best colors are:
- Yellow so long as you are pairing with a dark color like black
- Gray so long as the shade contrasts with the white background or is paired with another contrasting color