Most political campaigns’ get out the vote efforts consist of knocking on as many doors and making as many phone calls as possible for the days leading up to the election.
Wouldn’t in be great if there were more tools available to campaigns?
One innovative idea is to use campaign yard signs to encourage voters to share with their friends that they have voted for your chosen candidate.
Businesses are using signage to harness the power of Facebook Check Ins. If major businesses are using check ins, there is a return on investment. If there is a return on investment, campaigns can be sure that they will get more benefit out of it than the effort they will need to put into it.
In addition to Facebook which had an “I voted” button on Election Day, popular geolocation services like Foursquare and Gowalla offered limited edition badges for checking into their polling place during the 2010 general election.
Candidates can expect this to happen again next Election Day. You can leverage this development by encouraging voters to check in and tout the candidates that they have voted for on Facebook, Foursquare, and Gowalla.
In addition, consider putting a QR code on the yard sign that will let voters connect with these services quickly.
Finally, the sign at this retail store offers a special deal if the shopper checks in. Think of special offers that the campaign can offer to voters who check in. One idea is to offer a ‘free’ ticket to the victory party that night, but there are any number of special deals that campaigns could offer to voters.