Every campaign has limited resources and it’s the campaigns that use their volunteer and financial resources wisely that win. Campaigns that are looking to stretch their political lawn sign dollar can take a few common sense steps that will save them thousands of dollars on signs.
Pick the Right Size and Type
One of the decisions that you will make that affect price is choosing the right size and type of yard sign. If you have a shorter last name, pick a smaller yard sign. Depending upon the size of your order, choose the most economical substrate: fold over signs, plastic bag signs, or corrugated plastic.
The least expensive option for small campaigns is corrugated plastic while medium sized campaigns will find that the fold over or cardboard yard signs are going to be the cheapest. For the largest orders, bag signs are often your best bet.
One Color Printing
The second important factor is whether to use one or more colors on the campaign lawn sign. The savings can really add up by limiting the number of colors that you are using on a sign. To give you an idea, a recent quote ballooned from $2,000 to $2,800 going from one color to two. Differences like this are not uncommon.
One or Two Sided Printing
Another way to reduce costs is to limit the printed surface to one side. Usually, you’re best option is to print on both sides since your cost per printed side will be less. But there are times where printers will offer great deals on one sided printing or in the case that the budget just doesn’t allow you can print one side. Campaign should keep in mind, however, that the sign will be less effective than if it had printing on both sides.
Simples Changes Save Big
To make a long story short, two simple changes will save political campaigns a lot of money when ordering signs: pick the right type of sign and choose one color printing. These are changes that won’t affect the impact of your signs and will significantly reduce the budget for political signs.